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VP, Performance Marketing at Tao Group

Full Time | Salary
Date Posted:

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

  • Medical, Dental, and Vision Coverage
  • 401(k) Retirement Program with Employer Match
  • Life and Disability Insurance Plans
  • Ancillary Insurance Plans
  • Employee Assistance Program
  • Fertility & Family Forming Support and Resources
  • Pet Insurance
  • TAO Marketplace
  • Employee Discounts
  • Time off and much more!

We are seeking a dynamic and strategic Vice President (“VP”), Performance Marketing to lead and elevate our brand presence across all digital channels.  The VP, Performance Marketing is responsible for developing and executing digital marketing strategies to drive revenue, increase brand awareness, and enhance guest experiences. This role requires both creative vision and analytical rigor to deliver meaningful incremental business growth.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

  • Oversee and optimize paid media investments across a portfolio of 40+ brands, ensuring efficient allocation and maximum ROI across all markets.
  • Oversee and optimize company-wide paid media investments across a portfolio of Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), TikTok, programmatic platforms, and display networks.
  • Develop and manage the annual paid media budget, ensuring efficient allocation and measurable ROI across all digital channels.
  • Lead the strategy, execution, and reporting for performance marketing campaigns, driving customer acquisition, retention, and lifetime value.
  • Partner with analytics and finance teams to build robust forecasting, attribution, and spend optimization models.
  • Establish KPIs, dashboards, and reporting frameworks to provide clear visibility into spend effectiveness and revenue impact.
  • Evaluate and negotiate relationships with agencies, ad tech, and programmatic partners to maximize efficiency and scale.
  • Stay ahead of emerging media platforms, trends, and tools to maintain a first-mover advantage in digital advertising.
  • Ensure brand consistency and compliance across all paid channels while tailoring strategies to unique markets and audiences.
  • Assist and/ or complete additional tasks as assigned.

EDUCATION/WORKING KNOWLEDGE:

  • Bachelor’s Degree with an emphasis in Marketing, Communications, Business and/or equivalent combination of education and experience in a related field
  • 10 years of progressive experience in digital marketing
  • 5 years of experience in a leadership role 
  • Proven leadership skills with experience managing high-performing teams with at least two direct reports
  • Experience in hospitality, F&B, or lifestyle/entertainment sector
  • Familiarity with reservation, POS, loyalty, or hospitality technology platforms
  • Knowledge of influencer marketing platforms and CRM strategies
  • Proficient in Windows Microsoft Office, Adobe Pro systems, Point of Sale knowledge preferred
  • 21+ years of age

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

  • Must have strong creative, analytical and problem-solving skills
  • Ability to work under pressure and meet deadlines
  • Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
  • Excellent written and verbal communication skills required
  • Must be able to read the computer monitors and print legibly
  • Must be able to sit and/or stand for extended periods of time
  • Must be able to move quickly through work and set the pace in the office
  • Must be able to push and lift up to 25 lbs. with or without assistance 
  • Small to Medium office environment
  • Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
  • 5-25% Local Travel (United States) 
  • May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
  • Maintain a professional, neat, and well-groomed appearance adhering to Company standards
  • Ability to maintain a high level of confidentiality
  • Ability to handle a fast-paced, busy, and somewhat stressful environment
  • Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
Tao Group

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