Manager, CRM Database Analyst at Tao Group
Tao Group Hospitality offers competitive benefits for all full-time team members such as:
- Medical, Dental, and Vision Coverage
- 401(k) Retirement Program with Employer Match
- Life and Disability Insurance Plans
- Ancillary Insurance Plans
- Employee Assistance Program
- Fertility & Family Forming Support and Resources
- Pet Insurance
- TAO Marketplace
- Employee Discounts
- Time off and much more!
The Manager, CRM Database Analyst will manage and analyze customer data from all Tao Group Hospitality data sources — including but not limited to POS, reservation systems, loyalty, WiFi, and social. This role ensures data quality, integration accuracy, and actionable insights to power segmentation, personalization, and executive reporting.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
- Manage ingestion pipelines into Data lake/Cloud and ensure data integrity across systems (MICROS, SevenRooms, UrVenue, OpenTable, etc.).
- Create and maintain Golden Records and customer identity resolution logic.
- Build dashboards and reports on guest behavior, spend, and engagement.
- Partner with Marketing and IT to define and calculate KPIs (LTV, RFM, recency/frequency/spend ratios).
- Support campaign targeting by creating and validating audience segments.
- Ensure compliance with data privacy and consent management policies.
- Collaborate with vendors on integrations and API maintenance.
- Provide insights to guide marketing strategy and loyalty design.
- Assist and/ or complete additional tasks as assigned.
EDUCATION/WORKING KNOWLEDGE:
- 4–6 years in data analysis, CRM operations, or marketing analytics.
- Proficient in SQL, Excel, and BI tools (Tableau, Power BI, or equivalent).
- Familiarity with Data Clouds, and data lake environments.
- Strong understanding of customer data models, ETL/ELT processes, and identity resolution.
- Experience in hospitality or multi-venue environments a plus.
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
- Must have strong problem-solving skills
- Excellent written and verbal communication skills required
- Ability to work under pressure and meet deadlines
- Must have good positive energy throughout the day
- Must be able to read the computer monitors and print legibly
- Must be able to sit and/or stand for extended periods of time
- Must be able to move quickly through work and set the pace in the office
- Must be able to push and lift up to 25 lbs. with or without assistance
- Small to Medium office environment
- Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
- 5-25% Local Travel (United States)
- Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
- May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
- Maintain a professional, neat, and well-groomed appearance adhering to Company standards
- Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
- Ability to maintain a high level of confidentiality
- Ability to handle a fast-paced, busy, and somewhat stressful environment
