Director, NY Hotel F&B Marketing at Tao Group
Tao Group Hospitality offers competitive benefits for all full-time team members such as:
- Medical, Dental, and Vision Coverage
- 401(k) Retirement Program with Employer Match
- Life and Disability Insurance Plans
- Ancillary Insurance Plans
- Employee Assistance Program
- Fertility & Family Forming Support and Resources
- Pet Insurance
- Employee Discounts
- Time off and much more!
The Director of NY Hotel F&B Marketing is responsible for leading the day-to-day marketing operations across 20+ food and beverage brands located within the four Moxy Hotels and two Dream Hotels under Tao Group Hospitality’s New York portfolio. This role’s top priority is overseeing a small team of Marketing Managers and Coordinators, each dedicated to specific venues, ensuring seamless execution of marketing strategies, brand alignment, and campaign delivery. The Director will be responsible for driving guest engagement, revenue growth, and brand visibility by developing comprehensive marketing plans for all venues encompassing programming and strategic initiatives, creative assets, digital and in-person touchpoints, press strategy and target publications, social media campaigns and influencer involvement and digital advertising campaigns.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
- Lead and manage a team of Marketing Managers and Coordinators responsible for the daily marketing execution of 20+ venues across Moxy and Dream Hotels in New York.
- Develop comprehensive marketing strategies and KPIs tailored to each venue’s unique identity and business objectives and ensure timely execution including evaluating success metrics.
- Oversee the creation and production of all marketing materials and collateral, ensuring brand consistency and timely delivery.
- Manage and approve social media calendars across all venues, ensuring alignment with brand voice, seasonal initiatives, and promotional goals.
- Own and enforce all marketing timelines and deadlines, ensuring campaigns and activations are executed on schedule.
- Collaborate with the creative team to support the development of innovative marketing strategies and oversee their implementation across all venues.
- Serve as the primary liaison between venue leadership, operations, and the corporate marketing team.
- Partner with operations to drive traffic, increase check averages, and support new openings or relaunches, including with hotel operations and marketing team for cross-marketing opportunities.
- Identify and cultivate strategic partnerships with local influencers, media, and community organizations to enhance brand presence.
- Analyze performance metrics and guest insights to optimize marketing efforts and inform future planning.
- Support PR, influencer, and VIP marketing efforts in collaboration with internal teams and agencies. Monitor press for missed opportunities or new targets.
- Work collaboratively with digital marketing teams and agencies to assess performance of digital spend by venue to optimize content and reach target audiences.
- Develop e-mail marketing campaigns and evaluate success to refine future outreach.
- Explore third-party platforms for potential partnerships to target both a la carte and event business.
- Evaluate cultural events across the city for potential activations or partnerships.
- Assist and/ or complete additional tasks as assigned
EDUCATION/WORKING KNOWLEDGE:
- Bachelor’s Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related field
- Minimum of five years of restaurant/hospitality-based venue marketing management experience with proven record of financial and creative marketing programming success
- Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google, and all social media platforms including but not limited to Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest
- Proficient with budget creation and implementation
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
- Must have strong problem-solving skills
- Ability to work under pressure and meet deadlines
- Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
- Excellent written and verbal communication skills required
- Must have good positive energy throughout the day
- Must be able to read the computer monitors and print legibly
- Must be able to sit and/or stand for extended periods of time
- Must be able to move quickly through work and set the pace in the office
- Must be able to push and lift up to 25 lbs.
- Small to Medium office environment
- Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
- 5-25% Local Travel (United States)
- May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
- Maintain a professional, neat, and well-groomed appearance adhering to Company standards
- Ability to maintain a high level of confidentiality
- Ability to handle a fast-paced, busy, and somewhat stressful environment
- Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
