Senior Manager, Marketing at Tao Group

Tao Group Hospitality offers competitive benefits for all full-time, salary team members such as:

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Mental Health Support and Services
• Fertility & Family Forming Support and Resources
• Pet Insurance
• TAO Marketplace
• Employee Discounts
• Mobile Device Reimbursement
• Annual Incentive Eligible
• Time off & much more!

 

POSITION SUMMARY:

The Senior Marketing Manager will lead and execute innovative branding, marketing, and public relations strategies to drive awareness and customer engagement for Tao Group Hospitality’s F&B hotel properties, including Moxy and Dream Hotels in NYC. This role involves managing the full marketing calendar, ensuring all teams meet timelines and execute deliverables while making real-time adjustments as needed. The Senior Marketing Manager will oversee the approval of social media calendars and ad campaigns, developing comprehensive digital marketing campaigns, promotional initiatives, and venue-specific strategies that align with the organization’s objectives and financial goals. Additionally, they will analyze the effectiveness of marketing efforts, events, and partnerships to ensure maximum ROI and adherence to brand standards. This position requires a strategic thinker with a deep understanding of venue-based marketing, customer behavior, and the hospitality landscape.

 

ESSENTIAL FUNCTIONS:

• Manage the full marketing calendar, ensuring all teams meet timelines and execute deliverables.
• Approve social media calendars and advertising campaigns.
• Serve as a liaison between management teams, restaurant teams, and the corporate office.
• Collaborate with restaurant management teams to identify opportunities and ensure the successful execution of marketing initiatives.
• Develop and communicate marketing strategies and objectives to the VP of Marketing, restaurant management, and team members.
• Deploy digital channels, social media, email, collateral, merchandise, and on-property marketing efforts with corporate support.
• Build and establish relationships within the community and with the restaurant’s high-end, luxury target market.
• Ensure that all digital presence and on-property communications reflect our marketing efforts.
• Identify and leverage strategic partners that complement the restaurant brands.
• Plan and execute marketing trade events in coordination with the restaurants.
• Collect and analyze data to optimize marketing programs.
• Create unique marketing ideas that drive new and existing guests to venues.
• Develop and execute marketing plans to actively engage local neighborhoods surrounding each venue.
• Build partnerships with local businesses, organizations, and influencers.
• Create agendas for regularly scheduled venue meetings with marketing and operations teams and submit notes with clear next steps after each meeting.
• Create, utilize, and spot-check all marketing campaigns for upcoming initiatives.
• Demonstrate the ability to multitask, prioritize, and thrive in a fast-paced environment.
• Assist with additional tasks as assigned.

 

EDUCATION/WORKING KNOWLEDGE:

• Bachelor’s degree in marketing, Business Administration, Hospitality, or a related field (an MBA or relevant certifications are a plus).
• 5+ years of marketing experience, with at least 2 years in a senior marketing role, preferably in the restaurant or hospitality industry.
• Proficiency in Microsoft Office Suite, WordPress, Facebook Business Manager, Google tools, and all major social media platforms (Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest).
• Experience with budget creation and implementation.
• At least 21 years of age
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards

 

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE:

• Strong problem-solving skills.
• Excellent written and verbal communication abilities.
• Ability to maintain a high level of confidentiality.
• Ability to work under pressure and meet deadlines.
• Ability to write reports and business correspondence.
• Ability to analyze numbers and find trends and/or discrepancies.
• Ability to network to establish and maintain relationships with clients and key partners.
• Positive energy and attitude throughout the workday.
• Must have exceptional skills in driving results against aggrieve timelines, managing multiple priorities and executing flawlessly.
• Must have strong organizational skills and attention to detail.
• Ability to read computer monitors and print legibly.
• Must be able to sit and/or stand for extended periods of time.
• Must be able to move quickly through work and set the pace in the office.
• Must be observant and quick to respond to various situations.
• Must be able to push and lift up to 50 lbs.
• Small to Medium office environment.
• Office, Nightclub, Bar, Lounge, and/or Restaurant working environment.
• 0-25% Local Travel (United States).
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume.
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required.
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards.
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner.
• Ability to maintain a high level of confidentiality.
• Ability to handle a fast-paced, busy, and somewhat stressful environment.