Senior Digital Marketing Manager at Tao Group

The role of Sr. Digital Marketing Manager revolves around managing a paid media strategy and organic marketing campaigns over digital/social media platforms (such as Facebook, Instagram, TikTok, Google, YouTube) across multiple channels. Projects include collaboration with various departments and coordinating relevant collateral, creative content, and managing budgets.

• Orchestrating a paid media strategy across all online platforms.
• Driving traffic and engagement that translates to awareness and sales.
• Effectively managing a paid media budget across multiple channels
• Regularly measuring the results of the paid media activity to inform on future campaigns.
• Organizing content, including text posts, videos, and images for use on social media
• Promoting products, services, and content over digital/social media channels, in a way that is consistent with an organization’s brand and strategy
• Scheduling social media posts using approved third-party applications
• Developing new social media strategies and content strategies
• Keeping track of data and analyzing the performance of long-term campaigns
• Collaborating with colleagues ensuring branding consistency
• Interacting with customers and dealing with customers’ inquiries
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
• Assist and/ or complete additional tasks as assigned

• Experience managing and executing paid social marketing strategies is required
• Experience developing and implementing successful paid social strategies across all digital channels is preferred
• Experience managing paid social ad budgets more than 100K+ per month
• Familiar with social media ad platforms
• Data-driven and highly analytical.
• Proficiency with Google Analytics.
• Proficiency with social media analytics.
• Time management skills.
• Excellent interpersonal skills.
• Excellent written and verbal communication.
• Bachelor’s Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related field.  High school diploma is required.
• Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
• 21+ years of age

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

• Must have strong problem-solving skills
• Excellent written and verbal communication skills required
• Ability to work under pressure and meet deadlines
• Must have good positive energy throughout the day
• Must be able to read the computer monitors and print legibly
• Must be able to sit and/or stand for extended periods of time
• Must be able to move quickly through work and set the pace in the office
• Must be able to push and lift up to 25 lbs.
• Small to Medium office environment
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States)
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
• Ability to maintain a high level of confidentiality
• Ability to handle a fast-paced, busy, and somewhat stressful environment