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Senior Digital Marketing Manager at Tao Group

Full Time | Salary
Date Posted:

The role of Sr. Digital Marketing Manager revolves around managing a paid media strategy and organic marketing campaigns over digital/social media platforms (such as Facebook, Instagram, TikTok, Google, YouTube) across multiple channels. Projects include collaboration with various departments and coordinating relevant collateral, creative content, and managing budgets.


  • Orchestrating a paid media strategy across all online platforms.
  • Driving traffic and engagement that translates to awareness and sales.
  • Effectively managing a paid media budget across multiple channels
  • Regularly measuring the results of the paid media activity to inform on future campaigns.
  • Organizing content, including text posts, videos, and images for use on social media
  • Promoting products, services, and content over digital/social media channels, in a way that is consistent with an organization’s brand and strategy
  • Scheduling social media posts using approved third-party applications
  • Developing new social media strategies and content strategies
  • Keeping track of data and analyzing the performance of long-term campaigns
  • Collaborating with colleagues ensuring branding consistency
  • Interacting with customers and dealing with customers’ inquiries
  • Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
  • Assist and/ or complete additional tasks as assigned


  • Experience managing and executing paid social marketing strategies is required
  • Experience developing and implementing successful paid social strategies across all digital channels is preferred
  • Experience managing paid social ad budgets more than 100K+ per month
  • Familiar with social media ad platforms
  • Data-driven and highly analytical.
  • Proficiency with Google Analytics.
  • Proficiency with social media analytics.
  • Time management skills.
  • Excellent interpersonal skills.
  • Excellent written and verbal communication.
  • Bachelor’s Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related field.  High school diploma is required.
  • Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
  • 21+ years of age


The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

  • Must have strong problem-solving skills
  • Excellent written and verbal communication skills required
  • Ability to work under pressure and meet deadlines
  • Must have good positive energy throughout the day
  • Must be able to read the computer monitors and print legibly
  • Must be able to sit and/or stand for extended periods of time
  • Must be able to move quickly through work and set the pace in the office
  • Must be able to push and lift up to 25 lbs.
  • Small to Medium office environment
  • Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
  • 5-25% Local Travel (United States)
  • Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
  • May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
  • Maintain a professional, neat, and well-groomed appearance adhering to Company standards
  • Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
  • Ability to maintain a high level of confidentiality
  • Ability to handle a fast-paced, busy, and somewhat stressful environment
Tao Group

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