PR & Communications Specialist at Tao Group

The PR & Communications Specialist is responsible for liaising with the internal and external marketing, food & beverage, operations, and PR teams, information management, and maintaining PR assets. The position is Las Vegas-based and will learn the development, execution, and monitoring of PR & marketing campaigns, creating original content, and conducting market research.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

• Manage all assets (fact sheets, press releases, image databases, etc.)
• Oversee company-wide editorial/marketing calendar.
• Assist with media onsite for shoots, interviews, etc.
• Support PR and marketing teams to plan and implement campaigns to increase brand awareness.
• Create press materials (press releases, media alerts, fact sheets, etc.)
• Work directly with media outlets to publish timely company information, such as press releases, media alerts, photos, and other materials.
• Manage, nurture, and grow relationships with media outlets, bloggers, and other personalities while maintaining a centralized database of media contacts.
• Responding to media and influencer inquiries
• Coordinating press and influencer experiences
• Working with celebrity and DJ talent teams on media opportunities
• Help oversee and be on-site for red carpet events, off-site events, pop-ups, talent relations management, openings, etc., with primary roles including on-site item collection, managing photographers/videographers, item approvals, etc.
• Regular reporting of PR coverage for Las Vegas and other markets
• Update and maintain internal and external events calendar.
• Assist and/ or complete additional tasks as assigned

EDUCATION/WORKING KNOWLEDGE:

• Bachelor’s degree in public relations, communications, marketing, or a relevant field
• 2-3 years of experience working in either an in-house PR department or at a local PR agency
• Must have strong organizational and project management skills, as well as attention to detail
• Ability to interact with all levels of staff in a fast pace, high-energy environment while remaining flexible, proactive, resourceful, and efficient, and to maintain a high level of professionalism and confidentiality
• Must be reliable, collaborative, resourceful, supportive, and a creative problem solver
• Experience pitching and working with media and influencers
• Exceptional written and verbal communication skills
• Ability to coordinate and manage simultaneous projects and successfully prioritize multiple tasks while using good judgment to meet deadlines
• Ability to work flexible hours - some nights and weekends
• Strong working knowledge of MS Office, including Outlook, Word, Excel, and PowerPoint

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE:

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

• Must have strong problem-solving skills
• Excellent written and verbal communication skills required
• Ability to work under pressure and meet deadlines
• Must have good positive energy throughout the day
• Must be able to read the computer monitors and print legibly
• Must be able to sit and/or stand for extended periods of time
• Must be able to move quickly through work and set the pace in the office
• Must be able to push and lift up to 25 lbs.
• Small to Medium office environment
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States)
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
• Ability to maintain a high level of confidentiality
• Ability to handle a fast-paced, busy, and somewhat stressful environment